Wednesday, December 17, 2014

Logo Love

When I first decided to start Newkirk Photography, there were many things that just didn't cross my mind.

I knew I wanted to capture people through photography and other than that, I hadn't thought much about the "business" aspect of things.

One of the things I didn't think about for a LONG time was a logo for my business.

For many months (perhaps even a few years), I would just watermark my photos with a little text line of "Newkirk Photography" with no real beauty or meaning to the logo.

A few years ago, I started looking into having someone design a logo for me and I realized that I could probably do this on my own.  I started to experiment with various fonts and ended up with this...


The two hearts on the left side of the logo represented the reason I got into this business...my two darling daughters, Harlee & Claire.  The bigger heart, of course, represented Harlee and the cute little heart represented her little sister, Claire Bear.  People asked me where my heart for my darling husband was.  Well...he's right there in the "Newkirk" part... :)

This past June, though, something changed.

We added Miss Mattie to our family.


After getting used to the whole "three children" situation (who am I kidding?  We're still adjusting and she's six months old!), and getting back into the swing of things, I realized that my logo once again needed to change.

Here is the new and improved version...


Isn't that tiny little Mattie heart just adorable???

Anyway...on this cool December morning, my heart is just full and I thought I would spend some time sharing about the story behind my logo.

Thanks for all of your love and encouragement friends, and Merry Christmas.

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